Welcome to The Bottom Line!

The Official City Hive Blog

Solved: Selling Products With No UPC

No Barcode? No problem.


One of the biggest advantages of City Hive’s platform is that we take away the headache of managing your mobile app and website. The long hours of locating decent images, cropping the images, searching for the best keywords, then adding descriptions to match your inventory are over. City Hive does it all for you (you’re welcome).

Until recently, one of the biggest annoyances of selling on our platform, and anywhere online for that matter, was being unable to include items without UPCs on your app or website. Those rare items that only you stock have never been showcased on your digital channels since they didn’t have a barcode.

Well, we heard you, and we listened! City Hive now has the ability to automatically identify all of the items you are selling. Our AI algorithm can identify any item whether or not they have a UPC code! Yes, it may sound geeky, but what could be more exciting than accepting items without barcodes? That new episode of Game of Thrones? Nice try. You’re lying to yourself if you believe that. Whether you offer small batch wines, craft whiskeys, or local brews, we include it all on your mobile app and website, creating a true omni-channel experience for your customers.

- Tina Nori


We’ve Revamped Our Events Page


I’m sure we were all taught never to judge a book by it's cover, and the same can go for wine. But really, how many of us how purchased a wine because the label was so cute (Cupcake Vineyards anyone?)? With wine tastings, not only can current customers enjoy a little happy hour after work, but they can try new wines that they would likely have never tried before. Who knows, maybe they’ll even purchase a bottle or two. But most importantly, events help you build your own community.

Whether you are hosting a wine tasting, food and wine pairing, or maybe even a beer pong tourney (I’m only kidding), events are undoubtedly a great way to engage with your customers. It’s also a great opportunity to build your brand, educate your clientele, and increase customer engagement and retention.

Yes, we may be building and operating your app and website, but City Hive isn’t here to replace the in-store experience. We’re here to improve how you get customers through the door.

With our new events platform, you can create beautiful invitations that are automatically shared on your website, app, and social media sites. All relevant information is included, even the ability to RSVP by email or phone. By offering events, you can get customers in your store where you can entice them with your selection, knowledge, and culture. You are welcome.

- Tina Nori

Wine Clubs

Let’s Talk About the Only Club That Matters


So you’re in the business of selling wine. Well, it’s likely you’ve thought about introducing a wine club, and if so, smart move.

Wine clubs are the next best thing to…well…wine! In the United States, wine clubs are more prevalent and successful than anywhere else in the world. They offer recurring revenue (and who doesn’t like recurring revenue?), make it easy to budget (also important), and increase customer retention and loyalty (now talk about being able to sleep at night).

And guess what? City Hive now let’s you create and manage your own wine club, beer club, or whatever club you want, with a simple click of a button. We’re making it easy for you to manage all of your subscriptions in one dashboard. Merchants can have the capability to include wine clubs on their mobile app and website, making it convenient and accessible for customers to sign up and enjoy your service on a regular basis.

So, whether you already have a wine club in your store, or you’re just starting, City Hive can easily help get you started. Wine Clubs are great additions to your current revenue model as they provide a constant stream of income from your most loyal customers. You can also design them as you wish. Whether you want to have a “Reserves” club offering only top notch wines or a “Seasonal” club including the best wines for each time of the year, we can provide you with the leading edge technology to help increase your revenue and customer retention.

- Tina Nori

About the Blog

Welcome to The Bottom Line!



We’re City Hive, and welcome to our blog, The Bottom Line!

We’re a team of cutting-edge tech experts and alcohol enthusiasts who are taking the beverage alcohol industry by storm and revolutionizing the way people buy, sell, and enjoy alcohol.

Our system is comprised of constantly evolving AI algorithms giving you actionable information to optimize and facilitate sales in a true omni-channel experience, making mobile e-commerce happen like never before. Yeah, you could say we’re pretty badass.

Not only do we connect retailers to consumers, we offer a new channel for alcohol distributors to reach retailers, and for brands to connect with consumers and know in real time how their products are performing – creating a seamless platform for the entire supply chain. Whether you’re a small independent retailer or large brands and chains, we’ve got the technological edge to help you scale your business to new heights!

So is this blog for you? Well, if you:

  • Are seeking digital solutions for your business;
  • Enjoy business and technology insights from a trendsetting start-up;
  • Or just love everything beer, wine, and spirits!

Then you’re in the right place! We invite you to interact, leave comments, suggestions, and ask questions.

We’re excited to have you here!

- Tina Nori