If you have a branded mobile app with City Hive, you've already taken the first step toward boosting your business's e-commerce and in-store sales.
However, merely having an app doesn’t guarantee significant revenue growth. Without proper attention, your business may miss out on opportunities such as high-performance marketing and loyal customers. Fortunately, you’ve completed the hardest part, and now that you have an app, you can use simple and effective techniques to maximize its potential. In this post, we’ll explore three easy ways to drive customers to your mobile app and keep them coming back.
The first step in driving customers to your mobile app is making sure they know it exists. Your average customer who is not exclusively loyal to your store or actively seeking an app to shop from won’t find your mobile app on their own. That’s why it’s crucial to tell all your customers, from the most loyal to those who have only shopped with you once, that your mobile app exists and is the most convenient way for them to buy wine and spirits.
One of the most powerful ways to encourage your customers to check out your mobile app is by giving them a strong incentive and ensuring they know about it. The customer success experts at City Hive recommend running exclusive mobile-only discounts and promotions on your app to incentivize your customers to download and shop on your app to take advantage of deals they can’t get anywhere else. Once you’ve set up this promotion, you can use City Hive’s suite of marketing tools to ensure all your customers know to take advantage of it.
We suggest using the City Hive email platform to send a marketing email to your customers, informing them about your mobile app and the exclusive promotion you’re running. Be sure to include a download link and more information about the benefits of downloading your mobile app. For customers who don’t read your marketing communications, place the same message on your website with either a promo banner or a popup. Finally, to ensure your in-store customers don’t miss out on your exclusive offer, place flyers and promotional materials in your retail location(s) with a QR code linking to the download link for your app.
City Hive Tip: Creating mobile-only discounts is easy! All you have to do is create your coupon, input all of the necessary information select “Order Origin Limit” under “Advanced” and then simply choose “Mobile App.”
Now that you’ve driven customers to your app, it’s time to use the powerful tools made available to your business to maximize the value of each customer that downloads your mobile app. With push notification marketing, City Hive makes it easy to communicate with your customers with a success rate that dwarfs your competition. Not only are push notifications delivered at an extremely high rate (greater than 90%) and clicked on significantly more than other marketing communications (over 15%), but they are a phenomenal way to boost your entire business’s profitability.
Because push notifications are seen and interacted with at such a high rate, whenever your business has something worth promoting, whether that’s an in-store event, an exciting offer, or simply a new product, the best way to ensure your business benefits from those exciting offers is marketing them through push notifications. One reason for this is the simple fact that the average American spends hours on their phone each day, and so even if your customers don’t directly interact with a notification you sent, you may still see amazing results from those customers that saw the notification, like passing a personalized billboard on the highway.
Sending push notifications is just the beginning – it’s equally important to provide customers with a great experience once they click on the notification. With City Hive’s Universal Content Creation platform, you can now create stunning custom pages for your mobile app, just as easily as you would for your website. This means that you can feature beautiful product cards, promotional materials, and more, all designed to captivate your customers and provide them with an experience that they won’t find anywhere else.
By tailoring your mobile app to your customers’ needs and interests, you can build stronger relationships with them and encourage them to spend more. Customers who feel like they are being individually catered for are more likely to make purchases and become loyal brand advocates. With City Hive’s Universal Content Creation platform, you have the power to design a mobile app that showcases your brand’s unique style and message, and provides a seamless user experience that keeps customers coming back.
As a City Hive client, you have taken the first step towards maximizing your e-commerce and in-store sales with a branded mobile app. However, it’s important to remember that simply having an app isn’t enough. To truly drive customer engagement and boost your revenue, you need to take advantage of the many tools and features available to you through City Hive. By promoting your app with incentives and marketing campaigns, leveraging push notifications, and providing your customers with a great in-app experience, you can increase customer loyalty and drive sales like never before. These tactics not only benefit your mobile app but your entire business. We hope that you find these tips helpful and are excited to see the results they will bring to your business. As always, the City Hive team is here to support you in maximizing the potential of your mobile app and driving your business’s success.