As an e-commerce business owner, it’s important to stay on top of the latest marketing trends and techniques in order to reach and retain customers. One such technique that is often overlooked by e-commerce businesses is SMS marketing.
SMS, or short message service, is a form of communication that allows individuals to send and receive text messages on their mobile phones. SMS marketing involves using this communication channel to send promotional messages to customers and potential customers.
But why is SMS marketing so important for e-commerce businesses? Here are just a few reasons:
1. High Open and Click-Through Rates
SMS messages have a high open rate of around 98%, with about 45% of recipients going on to click through to the intended website or landing page. This is much higher than the average open rate for email marketing, which is only around 20%.
SMS messages are quick and easy to read, making them a convenient option for busy customers. They can also be easily actioned, with the ability to click through to a website or landing page to make a purchase or learn more.
2. It's Quick and Easy for your Customers
SMS marketing allows for personalization, with the ability to send targeted messages to specific customer segments. This helps to increase the relevancy of the message and the likelihood of conversion.
SMS marketing is a cost-effective option compared to other forms of marketing, such as direct mail or television advertising. It’s also a quick and easy way to reach a large number of people at once.
4. It's Extremely Cost Effective
5. SMS Messages have a High Response Rate
SMS messages have a response rate of nearly 45%, compared to just 6% for emails. This means that when you ask your customers to take an action via SMS, they are more likely to respond than they would be if you asked them to do the same thing via email.
SMS messages are delivered directly to a customer’s phone, which makes them feel more personal and targeted than other forms of marketing. This can help to build trust and loyalty with your customers, which is essential for any successful business
6. SMS Messages feel More Personal
But SMS marketing isn’t just useful for promotional messages. It can also be used for customer service purposes, such as order updates and shipping notifications. This helps to keep customers informed and satisfied with their purchase, leading to increased customer loyalty.
In conclusion, SMS marketing is an effective and cost-efficient way for e-commerce businesses to reach and retain customers. Its high open and click-through rates, personalization options, and ability to boost customer loyalty make it a valuable addition to any e-commerce marketing strategy.