White Label vs Aggregator

Isn't Aggregator the bad guy from The Terminator movies?

Here’s the short answer: No, it isn’t. As a wine/liquor store owner, no one ever told you that you would have to know the difference between a White Label Solution and an Aggregator. But we’re sure there is a ton of stuff that you weren’t told about being a wine/liquor store owner. 

Essentially, both exist to help you sell your products. That sounds great to us, but just like snowflakes, no two are created the same. Let’s break it down.  

In broad terms, a white label solution is a service or product created by a company, but rebranded as the client’s to make it appear as if it was their own. This can prevent many of the issues of attempting to create your own solution, such as reinventing the wheel or delaying your launch. It’s one answer to the question, but is it the right one?

While an aggregator is a product or service that is created by a company collects and centralizes similar products and services from other companies/stores. Confusing right? In other words, it is a marketplace for the given product or service. There are tons of critical differences between the two, but the main one is that using an aggregator essentially means sacrificing your store’s identity.

Now that you know the difference between the two, you feel like you’re ready to make a decision on which one you want to use, right? No? Well don’t worry, over the next two weeks we’ll go over what you need to know, what questions you have to ask, and what you should be getting out of the deal. There are pros and cons for using either and we’ll make sure to do a deep dive on both. 

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