Liquor stores looking to expand their customer base and create more sales opportunities must consider starting a subscription club.
However, while wine clubs have been a popular choice for years, there are plenty of alternatives that could attract new members and add some diversity to your offerings. Here are a few ideas for alternative subscription clubs to consider in addition to the typical wine club:
Whiskey is a popular spirit with a loyal following, and a subscription service can help your customers explore the vast array of flavors and styles available to them. By offering a carefully curated selection of rare and limited-edition bottles, you can give your subscribers exclusive access to coveted products that are not easily found elsewhere, creating brand loyalty.
With the added convenience of having bottles delivered right to their doorstep and informative tasting notes sent via segmented email from the City Hive platform, your customers will appreciate the personalized experience and elevated knowledge of the whiskey they are enjoying.
City Hive Tip: With City Hive’s powerful email segmentation tools, it’s easy to give your subscribers detailed tasting notes, history, and more about the products you have curated for them to enjoy.
Craft beer has exploded in popularity in recent years, and a subscription service can help your customers navigate the wide variety of styles and flavors available. By offering exclusive access to unique and independent breweries from around the world, you can provide your subscribers with a sense of adventure and discovery.
Craft Beer Club
With the convenience of having the beer delivered straight to their door, along with information about each brewery sent to their email, your subscribers will feel like they are part of an exclusive and knowledgeable community of beer lovers.
Gin has seen a resurgence in popularity as a versatile and refreshing spirit that can be enjoyed in a variety of cocktails. A subscription service can help your customers explore the many botanicals and flavors used to create different styles of gin.
By offering a selection of hand-picked mixers and garnishes to complement each bottle, you can provide your subscribers with a complete and enjoyable tasting experience. Along with informative tasting notes and distillery information, your subscribers will appreciate the personalized and educational aspects of a well-curated gin club.
Tequila has gained a reputation as a sophisticated and versatile spirit that can be enjoyed on its own or in a variety of cocktails. By offering a carefully curated selection of high-quality tequilas, you can give your subscribers access to some of the best products on the market.
Plus, it’s simple to include mixers, or any other products in your delivery to enhance your customer’s tasting experience.
Rum is a unique and complex spirit that can be enjoyed in a variety of cocktails or on its own. A subscription service can help your customers explore the many styles and flavors available, from light and fruity to rich and complex.
By offering a selection of high-quality rums from around the world, along with informative tasting notes and information about each distillery, you can provide your subscribers with an unrivaled tasting experience. The added convenience of having bottles delivered to their doorstep makes it a simple and exciting investment for rum enthusiasts.
Why these Clubs can be Successful
One of the biggest advantages of starting a subscription club is the recurring revenue it can generate. Subscribers pay a set amount each month, quarter, or year, providing a reliable source of income for your store. Additionally, subscribers are often loyal customers who are more likely to make additional purchases from your store beyond their shipments. This can help increase sales and build brand loyalty.
Another advantage is the opportunity to provide an educational experience for subscribers. Each shipment can include information about the history and production process of each spirit, helping subscribers learn more about their favorite beverages. This can help create a sense of community among subscribers and foster a deeper appreciation for the products you offer.
Finally, subscription clubs can be a great way to introduce customers to new products they may not have tried otherwise. Many people are creatures of habit and stick to what they know, but a subscription club can encourage them to explore new flavors and styles of alcohol they might not have discovered on their own.
While wine clubs are popular and can generate amazing revenue for your business, they’re not the only option when it comes to subscription services. By offering a variety of different clubs focused on whiskey, craft beer, gin, tequila, or rum, liquor stores can attract new customers, increase revenue, and provide an educational and fun experience for subscribers.