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National Drink Holidays

Did you know that almost every single week there is a National Drink Holiday? Here’s a list of all the important holidays that liquor retailers should have on their radar for 2020. It’s handy material for planning product features and social media posts!

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January Drink Holidays 

1/1 – Bloody Mary Day
1/24 – Beer Can Appreciation Day
1/25 – Irish Coffee Day
1/31 – Brandy Alexander Day

February Drink Holidays 

2/2 – Super Bowl
2/7 – Pisco Sour Day
2/14 – Valentine’s Day
2/18 – Drink Wine Day
2/22- Margarita Day
2/25 – Mardi Gras
2/28 – World Ditch the Straw Day

March Drink Holidays 

3/3 – Irish Whiskey Day
3/3 – Mulled Wine Day
3/17 – St. Patrick’s Day
3/24 – National Cocktail Day
3/27 – International Whiskey Day

April Drink Holidays

4/7 – International Day
4/9 – Gin & Tonic Day
4/19 – Amaretto Day

May Drink Holidays 

5/2 – Kentucky Derby
5/5 – Cinco de Mayo
5/6 – National Beverage Day
5/7 – Cosmopolitan Day
5/9 – Moscato Day
5/13 – World Cocktail Day
5/16 – Mimosa Day
5/17 – American Craft Beer Week
5/18 – World Whiskey Day
5/25 – World Wine Day
5/26 – World Sherry Day

June Drink Holidays 

6/8 – World Gin Day
6/13 – World Gin Day
6/13 – Rosé Day
6/14 – Bourbon Day
6/19 – Martini Day
6/21 – World Lambrusco Day
6/30 – Mai Tai Day

July Drink Holidays 

7/1 – National Wine Cooler Day
7/2 – Anisette Day
7/4 – American Independence Day
7/10 – Piña Colada Day
7/11 – Mojito Day
7/11 – World Rum Day
7/12 – Michelada Day
7/19 – Daiquiri Day
7/24 – Tequila Day
7/25 – Wine and Cheese Day
7/27 – Scotch Day

August Drink Holidays 

8/1 – International Albarino Day
8/4 – National White Wine Day
8/6 – National Root Beer Float Day
8/6 – IPA Beer Day
8/7 – International Beer Day
8/8 – International Scottish Gin Day
8/16 – National Rum Day
8/18 – Pinot Noir Day
8/25 – Whiskey Sour Day
8/28 – National Red Wine Day
8/29 – National Lemon Juice Day

September Drink Holidays 

9/1 – 9/30 – California Wine Month
9/1 – 9/30 – Bourbon Heritage Month
9/2 – Labor Day
9/2 – National Espresso Martini Day
9/7 – National Beer Lover’s Day
9/10 – International Canned Cocktail Day
9/19 – Oktoberfest
9/20 – Rum Punch Day
9/21 – Grenache Day
9/27 – National Crush a Can Day
9/28 – Drink Beer Day

October Drink Holidays 

10/4 – Vodka Day
10/7 – Frappe Day
10/13 – International Pinotage Day
10/19 – International Gin & Tonic Day
10/21 – National Mezcal Day
10/27 – American Beer Day
10/31 – Halloween

November Drink Holidays 

11/3 – Election Day
11/7 – International Merlot Day
11/8 – National Shot Day
11/12 – Happy Hour Day
11/19 – Beaujolais Nouveau Day
11/19 – Zinfandel Day
11/26 – Thanksgiving

December Drink Holidays 

12/4 – Cabernet Franc Day
12/10 – 12/18 – Hannukah
12/20 – Sangria Day
12/21 – Coquito Day
12/24 – Eggnog Day
11/25 – Christmas Day
12/31 – Champagne Day
12/31 – New Years Eve

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