The pandemic has prompted the closure of restaurants and bars. In response, consumers have been flocking to liquor stores and wine shops, leading to an overall surge of alcohol sales. With this increase in demand and so many changes to health safety regulations, how are liquor stores responding?
There are two avenues through which liquor stores are adapting amid COVID-19:
1. Safety precautions
Although liquor stores are able to remain open and serve their customers despite the lockdowns, the way they function has changed drastically because of new safety regulations. Reduced store hours and a limit to the number of customers allowed inside the store are two of the most noticeable changes.
Some liquor stores only allow one customer to enter the establishment at a time, and a face covering is compulsory. There are also hand sanitizing stations and employees are constantly cleaning surfaces and door handles. To avoid physical contact and reduce contamination, customers are encouraged to pay with a credit card.
2. Online purchasing
In order to ensure the health and safety of both employees and customers, retailers have also started to offer almost exclusively delivery and pickup services, eliminating the in-store shopping experience.
Through websites and mobile apps, customers are able to place their orders and pay electronically. Some liquor stores allow you to enter the store and pick up your order while others will bring your order to you outside. Two benefits of this transition to online purchases are an increase in basket size and emphasis on convenience. In addition, technology has enabled retailers to meet the growing demand of alcoholic beverages.
Takeaway: The Future is Digital
From contactless payment to reduced store hours, COVID-19 has effectively transformed how retailers operate. To maximize the benefits of using technology, retailers can turn to City Hive. We develop your own website and mobile app, allowing you to implement loyalty reward programs and directly market to your customers.