For retailers looking to establish or maintain local dominance, innovation is key. This holds true for Pascale’s Liquor, led by its manager Nick Pascale, as they have remained dedicated to cultivating and expanding their competitive advantage right from the start.

It can be difficult to stand out among other retail options, but Exit 9 Wine and Liquor’s e-Commerce Manager Tyler Duma realized that the solution was simple: City Hive.

A liquor store that describes itself as, “arguably, the world’s greatest wine & spirit shop” is no stranger to meeting and exceeding expectations.