Marketing Manager

Expand City Hive’s customer base and consumer engagement through mastery of digital channels. You will work with our development, design, and creative marketing teams to establish a scalable expansion strategy, design content, execute campaigns, and analyze results across email, social media, web, push, and in-app notifications. You will be expected to have expertise in customer acquisition, data analysis, and digital marketing platforms.

The Details:

• Develop and execute strategies to expand consumer acquisition and engagement across all digital and online channels
• Manage our digital footprint (email, social media, web, push and in-app) to ensure engaging, metric-driven content
• Manage performance targets to achieve KPIs within budget
• Regularly update KPIs and dashboards demonstrating our performance; analyze results and provide learnings and recommendations to improve the performance of new campaigns and concepts
• Serve as the expert for our third party digital platforms, tools, and partnerships; stay on the pulse of which tactics and tools are new and emerging to improve our digital marketing activities

• Curious, Odd and Fearless
• Direct, hands-on experience developing, planning, launching, and analyzing digital campaigns
• Strong familiarity with performance marketing metrics and reporting
• Hands-on experience with digital marketing platforms, CRM software.
• A deep understanding of digital UX and eCommerce conversion funnels; experience setting up and analyzing A/B tests and landing pages
• Experience creating and managing paid media campaigns on Google AdWords, Facebook Ads Manager, etc. Strong communication and collaboration skills, and innate discipline to work independently