Tequila Komos has established itself as the leading ultra-premium tequila brand in the market. Recognized by Tasting Panel Magazine as the highest-rated tequila portfolio in history, including the first-ever 100-point tequila score, Komos combines traditional Mexican craftsmanship with modern production techniques across their portfolio, from Reposado Rosa to Extra Añejo.

As consumer expectations for premium experiences continue to evolve, Komos recognized the need to match their product quality with equally exceptional digital commerce capabilities. This led to their partnership with City Hive, the leading technology platform for direct-to-consumer experiences in the alcohol industry.

Komos partnered with City Hive to pioneer a new model that honors the complexity of alcohol regulation while delivering a seamless, direct-to-consumer experience. The collaboration was not just about adopting technology but about building a future where ultra-premium tequila could meet customers on their terms.

City Hive integrated a seamless "Buy Now" experience directly into https://komos.com . Customers can browse the full Komos portfolio, enter their zip code, and view real-time inventory at licensed retailers in their area. Orders are fulfilled locally through City Hive's network, enabling rapid delivery while maintaining full regulatory compliance.

The integration preserves Komos's complete design system and brand identity. Every visual element, from product displays to checkout flows, reflects Komos's ultra-premium positioning. City Hive's flexible infrastructure enabled full customization of the customer experience while managing the complex compliance and fulfillment requirements in the background.

Results:

• Delivery Speed: Average delivery time decreased from 2-3 days to 25 minutes, a 98% improvement
• Category Leadership: Komos became among the first ultra-premium tequila brands to offer direct-to-consumer fulfillment at scale

For consumers > Komos now delivers a purchase experience that matches their product quality: immediate fulfillment with consistent premium service throughout the transaction.

For Komos > Complete control over brand presentation and customer experience at every touchpoint. Custom design implementation, flexible product merchandising, and tailored user flows - all while City Hive manages compliance infrastructure, real-time inventory synchronization, and local fulfillment coordination. The partnership eliminated the trade-off between speed and brand control that typically exists in alcohol ecommerce.

For the industry > This implementation demonstrates how premium spirits brands can leverage technology to enhance customer experience within existing regulatory frameworks without sacrificing design flexibility or brand identity.

"Partnering with City Hive allowed us to bring the Komos experience directly to our consumers in a way that feels as elevated and intentional as the tequila itself. Their technology has made it seamless for customers to discover, shop, and gift Komos from anywhere, extending the luxury experience beyond the bar or restaurant. It’s been a true collaboration built on shared values of craftsmanship, innovation, and hospitality."

— Diana Dozier, Casa Komos Brands Group

Komos and City Hive continue to expand this model across additional markets and product lines. Future initiatives focus on enhanced personalization capabilities, expanded market coverage, and continued innovation in premium spirits commerce.