Why Personal Touches Pay Off

A Little Personalization Goes a Long Way

personalization

You receive an email from your favorite alcohol retailer. You couldn’t be more excited since you’d like a little liquid confidence for that party you’ve got planned tonight (you’re trying to impress a girl). You quickly jump to open the email for the potential of some coupons. You start reading and as quickly as you got excited about the email…you become disappointed. The deal was for a sweet white wine…when you’ve only purchased Vodka. Ouch.

For retailers, succeeding in the digital age is about providing great experiences. But for the individual, it should feel like an experience designed just for them. And I’m not just talking about including their name in an email (that’s so 2008), but really designing your promotions and communications that meet their wants and needs at the right time and place. Let’s be real, if your customer has only ever purchased Vodka like in the example above, then how likely are they to purchase a sweet white? Probably slim.

So what do I mean when I say personalization?

Create an experience where the consumer feels like it was made specifically for them. Not only will this create a deeper customer connection, but your customers are more inclined to choosing your store and referring you to their friends.

Thankfully with City Hive, we are all about creating these experiences, such as sending birthday wishes, introducing a ‘Your Favorites’ section, or offering coupons for frequently purchased items. City Hive crafts and manages thousands of rich user and product profiles that includes thousands of characteristics and user behaviour measures. From there we’re simply efficient matchmakers, like eHarmony but for alcohol.

We then use big data and AI algorithms to understand and predict what consumers want and when they want it. Our system personalizes the offer to each specific customer to optimize their experience and continuously choosing your outlet.

At City Hive, we’ve recently introduced “Special Event Messages” where consumers will receive a personalized message just for them. By offering personal messages, customers will feel more connected to your store and will want to support your store from the experience you create.

City Hive also gives you the tools to market directly to your consumer. City Hive’s system is great at recognizing patterns and will create customer segments for you (that’s right, no effort on your side). You’re given information such as what they’re buying, when they’re buying, and frequency of purchases so you can create promotions geared towards them. You have the ability to send individualized push notifications from our easy-to-use platform to you customers. Maybe you want to send coupons to your most loyal customers? Maybe you want to create a deal to try to re-engage users with varieties they have purchased in the past? You can quickly and effortlessly create a personal push notification to your consumers. By doing so, you can build a holistic and integrated approach to customer data and continue delivering a truly personalized customer experience. To see what more features we offer for retailers, check us out here.

So where does that leave your customers? Continuously shopping with you, with digital offers that want, building loyalty and brand engagement.

- Tina Nori

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